Technology Front and Center at Baltimore Center Stage
Another venue that embraces the full scope of the visitor experience is the legendary Baltimore Center Stage. When this mid-19th-century gem was restored, 21st-century technology took the leading role. We worked closely with our client to bring contemporary stagecraft tools into the project, beginning with theatrical, DMX-controlled, RGB LED lighting along the façade to add drama to the visitor’s sense of arrival. Inside, advanced multimedia technology animates the lobby areas, which serve as dynamic, ever-changing spaces that engage patrons with vibrant lighting, video projection, and colorful displays.
A “wall of words” featuring famous quotations from plays has become a favorite interactive element, with patrons guessing the plays each quote is from. White surfaces throughout serve as backdrops for the state-of-the-art projection system, showcasing new productions, photos, sketches, and the words of celebrated playwrights, actors, and directors.
The sensitive restoration has enabled the building’s warm patina to shine through as a unique setting for the cutting-edge multimedia effects. Again, all of the public spaces are designed to inform, entertain, and allow for social interaction and conversation, as well as special events.
Attracting a New Generation of Patrons
As theaters and cultural organizations strive to boost attendance and attract a new generation of patrons, we should all take our cue from these award-winning success stories. These venues are helping to attract more diverse audiences and newcomers to the theater, with patrons spreading the word by posting on social media and documenting their pre-event experiences with photos that feature these impactful, highly visual spaces as backdrops. Through these architectural experiences, we’ve learned our most important lines: design for flexibility, use every space to tell the story, and build excitement. Be creative and set the stage for an entertaining experience, from the first moment to the last!