From March 21-23, MERGE, the Society for Marketing Professional Services’ Northeast Regional Conference, will take place in Baltimore, Maryland.

Marketing Coordinator Kristina von Tish, LEED Green Associate, will present on thematic interpretation, a communication technique developed by museums to help audiences engage with collection objects. Von Tish will give conference attendees insight into the psychological science underlying thematic interpretation, equipping them to write about buildings in a way that readers will find relatable and interesting.  
To register for the Northeast Regional Conference visit their website.